If you are not familiar with supplements, trying to find them can be confusing and overwhelming, because there numerous different brands and products, with new ones kicking off all the time. There are currently so many goods that it is practically impossible to keep track of all things. Even people who work in the supplement industry tend to specialize in certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can be confusing, because according to the who you talk to, you probably very different opinions. Many people have extreme or biased views of supplements, with normal folks on one side saying everyone to be able to take many different supplements and people on the component saying all supplements are worthless. As with most issues, the truth is somewhere in between. There are certainly some great supplements available, but many products essentially worthless, yet others have some positive benefits, but aren’t worth the charge by them for them.
Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, specially in magazines. Many physical fitness and health magazines are belonging to the same company as the solutions that are advertised each morning magazine and even some of the articles are in order to promote their own brand of offerings. When I worked in supplement stores I frequently spoke with normal folks about supplements plus it doesn’t was interesting a lot of people had biased views towards or against certain brands based on which magazines they assess.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this information is rarely presented in an honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by many other studies, or contain nothing to use the product being offered. Unfortunately, the only way to figure out if the studies and claims are legitimate is to find and read created study, but this might be a daunting task even for people in the industry. Of course, supplement companies are well aware of that fact and they expect that individuals will not fact check their claims.
By quoting information from scientific studies, companies often just go ahead and make their products sound better compared to they actually are. Know thing is both reputable and disreputable companies use this tactic to help market their products. Substantial between the good and bad companies is reputable companies put quality ingredients in some and the labels contain accurate facts and strategies. Disreputable supplement companies may have lower amounts of ingredients than the label claims or their supplements can not even contain a few listed ingredients whatsoever.
Companies frequently get away with making questionable claims or lying about how precisely exactly much of an element is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there is a few regulation about what information can show on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have help to make it what are called “structure/function” claims.
A structure/function claim would be something like a calcium supplement label stating that “calcium is essential for strong bones.” The label is not supposed to state “this supplement aids in preventing osteoporosis.” Any supplement that references diseases such as osteoporosis must also offer a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any deseases.” These statements are required, because government regulations say that only a drug can make claims about preventing or treating diseases.
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